User News

Cr2 Records (http://www.cr2records.co.uk/) are one of the UK's leading Independent electronic dance music labels, set up in 2004 by Mark Brown.

In their first 5 years Cr2 released over 100 singles, including the Number 1 UK National hit 'Put Your Hands Up' by Fedde Le Grand, and a Number 4 hit with 'Walking Away' by The Egg (better known as the backing music for the Citroen advert which featured the Ice Skating Robot Car)! Artists signed to Cr2 include Kurd Maverick, Harry Choo Choo Romero, Paul Woolford, Thomas Gold, Hook N Sling and MYNC. 

Chris Rodwell, CR2 Marketing Manager, was attracted to SwarmTribes (www.swarmtribes.com) because it offered a unique ability to communicate with all fans on each and every channel.  Like many others Cr2 want to engage with their networks using the channels which suit each user best. Sometimes this is email, sometimes its web, sometimes its text message – no one channel suits everybody every time! 

According to Chris   “For the last 6 months Cr2 have been exploring new ideas to create a multichannel social network to allow fans to keep in the loop, contribute new ideas and grow with us. SwarmTribes sounded like an interesting concept to allow users to invite friends and, if they wanted to, take on promotional responsibilities and set up their own swarms”

CR2 were also keen to see if it was possible to create a deeper level of engagement and intimacy with fans than was possible with the popular social networking tools  such as Facebook and MySpace.

“What we like about swarms is that as well as top-down communications it encourages sideways communications between fans plus bottom-up communications from fans back to the label. This takes the pressure off us - we don’t have to initiate every single message in the swarm – it also makes it much better for the users”

“Another great SwarmTribes facility means that at any time we can select a subset of our swarm members based on whatever criteria and to invite these guys into brand new Swarms just for them. For example, this allowed us to identify fans from all over the world who were interested in becoming CR2 International Affiliates and communicate with them totally separately from the rest of the Cr2 swarm.

According to Chris “ in the music industry today, now more than ever before, you have to work really hard to get and maintain your customers interest or they will go elsewhere - SwarmTribes allows us to do that.” 

About SwarmTribes

SwarmTribes is FREE to users and provides a 1-stop shop for any social object owner (music band, musician, sports team, hobby club or good cause) wanting to interact with their fan/supporter base.

SwarmTribes offers a more engaged form of interaction than other social media and supports any and all communication channels including web, email, SMS, Instant Messengers, Skype and mobile web.

Fans/supporters can be initially engaged by email, then the most enthusiastic fans can join an online messageboard which they can access over the web and from any mobile phone handset anywhere in the world  without incurring any SMS costs. Fans and supporters can create their own private swarms within the main swarm community and any fans who join these swarms are automatically added to the main community providing a unique way to rapidly grow a fan base. 

For more information on SwarmTribes visit www.swarmtribes.com or contact Ken Thompson ken.thompson@swarmteams.com