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SwarmTribes Case Study: Kharma45
25 May 2008
According to Kharma45 lead Vocalist, Glenn Rosborough, Swarms worked for the fans:
“It’s now big kudos to be a Kharma45 Alpha Fan because you also get to distribute this information to others, and are rewarded for signing up new fans. So it was a great way to increase our fan base and also to let them feel more involved with the band”.
Peter Doherty (Kharma45 lead guitarist) thought Swarms worked for the band too:
“As well as showing our top fans how much we appreciate them, Swarms give us an instant, mobile SMS channel for promoting our music and concerts”.
Download the Kharma45/Swarms PDF to get the full story
SwarmTribes (www.swarmtribes.com) is a multi-channel community engagement system used by bands, sports teams, media producers, retail brands and "causes" to help them engage their fans, supporters, audience, consumers and followers in a highly effective way. SwarmTribes is developed using the powerful and flexible Swarmteams (www.swarmteams.com) technology platform. Swarmteams enables biological style peer-peer group interaction based on the Bioteams model (www.bioteams.com) described in the book BIOTEAMS by Ken Thompson. (www.mkpress.com/bioteams)
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