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Daily Telegraph highlights SwarmTribes
06 Aug 2008
 David suggests
"One example [of music labels not seeking to control fans] may be the SwarmTribes mobile and online messaging service, which helps bands and labels keep in direct touch with their biggest fans - those most fired up to spread the word - and encourages them to recruit and communicate to their own 'swarms' of other fans. This spreads word of mouth organically - without censorship or control of the original 'promoters'".
To read the full article
SwarmTribes (www.swarmtribes.com) is a multi-channel community engagement system used by bands, sports teams, media producers, retail brands and "causes" to help them engage their fans, supporters, audience, consumers and followers in a highly effective way. SwarmTribes is developed using the powerful and flexible Swarmteams (www.swarmteams.com) technology platform. Swarmteams enables biological style peer-peer group interaction based on the Bioteams model (www.bioteams.com) described in the book BIOTEAMS by Ken Thompson. (www.mkpress.com/bioteams)
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