Swarm Analysis & Reporting Launched
25 Mar 2008
Swarm Analysis & Reporting
Once you have formed a Swarm Community around your band, brand, cause, network or event you will want to X-Ray it at any point in real-time to answer a number of key questions such as:
- Which Swarms are buzzing and which ones need some extra stimulation?
- How quickly are the swarm messages being used up compared with the plan?
- Which Swarms/Alpha Swarmers are the most active and productive and which are the least active and need to be encouraged (or demoted)?
- Which Swarmers are the most engaged and could they be promoted up to Alpha Swarmer level?
- What does the whole Swarm Community look like and have you adequate visibility of the key swarms?
- Is the swarm community growing, static or shrinking in terms of new connections as well as its members?
First login as normal and if you click on My Swarms you will see three new tabs:
- My Stats: this lists all your swarms with their key activity indicators
- My Swarmers: this lists all your swarmers (i.e. swarm users) with their key activity indicators
- My Graphs: this shows graphically the connections between your swarms in terms of overlapping members between swarms. For a given swarm it can show either direct connections or all connections including the indirect ones.
Let’s look at how Swarm Analysis & Reporting can answer each of these 6 questions:
1. Which Swarms are buzzing and which ones need some extra stimulation?
Click on the My Stats tab. This will display a table of the key statistics for all the swarms you own as in the example below. You can sort by any of the columns - e.g. on Last Msg to show the swarm which most recently sent a message or the swarm with the largest number of unaccepted invites (pendings).
2. How quickly are the swarm messages being used up compared with the plan?
Click on the My Stats tab. If you look to the right side of the example you will see all the key stats for each swarm relating to messaging. “Actives” are swarmers who have replied at least once to a message.
3. Which Swarms/Alpha Swarmers are the most active and productive and which are the least active and need to be encouraged (or demoted)?
Click on the My Swarmers tab. This will display a table of the key statistics for all the swarmers in swarms which you own or are a member of. Just like under My Swarms you can sort by any of these columns - e.g. to show the swarmer with the greatest number of broadcasts across all their swarms.
4. Which Swarmers are the most engaged and could they be promoted up to Alpha Swarmer level?
Click on the My Swarmers tab. Check out the Swarmers who don’t own any swarms themselves but have lots of broadcasts or replies.
5. What does the whole Swarm Community look like and have you adequate visibility of the key swarms?
Click on the My Graphs tab. To have visibility of a swarm you must be a member of it. Swarms are designed like this to protect swarmer privacy. This means that if the swarmers you invited create their own swarms (with your permission) then you should ensure that they invite you to join them. If you select one of your swarms Swarmteams will create a socio-matrix showing the number of overlapping members between this swarm and all other swarms in your swarm community (Direct Connections). This socio-matrix can then be graphed using popular free Social Network Analysis software (such as Agna) to produce a diagram like the example which shows the Kharma45 Swarm community. It is very easy to see that within this community of 15 swarms that K45VIP is the central swarm with 6 other swarms (k45only, conalk45, glennk45, k45belfast, seamus and k45glenn) playing very important supporting roles. If there are swarms on your My Swarms list which do not appear on this graph then you are not directly connected to them and have no visibility of their messaging. Correct this by requesting that the owner invite you to join.
6. Is the swarm community growing, static or shrinking in terms of new connections as well as it members?
Click on the My Graphs tab. This time if you select the Indirect Connections option the graph will show not just the swarms which are directly connected to the target swarm but also those which are connected to its connected swarms as well and so on through the whole swarm community. This gives a very clear picture of the size of the swarm community (its diameter) which indicates how far a forwarded message could travel. Basically the bigger the diameter the better! The My Graphs facility allows you to exclude both swarms and swarmers from the graphing to simplify the picture if there are very many swarms being shown at once.
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