Engagement Marketing using Swarms
21 Feb 2008
Swarmteams® White Paper – February 2008
Guide to Community Engagement Marketing
This white paper outlines how marketers can use Swarms to interact with consumers within their trusted groups and communities in a way which results in higher responses and greater engagement at a lower cost than traditional marketing campaigns.
CONTENTS
1. Community Engagement versus Consumer Interruption
2. Swarmteams® - the Community Engagement Tool inspired by nature.
3. Swarmteams offers three unique strategies for marketers
Strategy#1. Reaching a community through its Alpha Swarmers
Strategy#2. Creating a new community from Scratch
Strategy#3. Hybrid Open and Closed Swarms
4. A Swarmteams Engagement Marketing Use Case
STEP 1: Setting the Swarm Objectives
STEP 2: Designing the Swarm Community
STEP 3: Engaging the alpha swarmers through closed swarms
STEP 4: Direct engagement with fans through open swarms
STEP 5: Executing the swarm message plan to promote the new single
To download the full paper click here
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