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Net, Blogs and Rock'n'Roll on Swarms
09 Dec 2007
David Jennings, author of the highly regarded book ‘Net, Blogs and Rock'n'Roll’, about how 'digital discovery' works and what it means for consumers, creators and culture, has just written a great piece on his blog about the launch of Swarmteams Music Programme – “Swarmteams: capturing the buzz of trusted fans”.
David concludes:
"This application of Swarmteams is a real world realisation and test of some of the armchair future speculation I posted a few weeks ago, so it's really interesting to see how it will turn out. The alpha fans that Swarmteams aims to appeal to are also almost identical to the Savants and Enthusiasts described in other research I've drawn on. This is definitely a space worth watching."
SwarmTribes (www.swarmtribes.com) is a multi-channel community engagement system used by bands, sports teams, media producers, retail brands and "causes" to help them engage their fans, supporters, audience, consumers and followers in a highly effective way. SwarmTribes is developed using the powerful and flexible Swarmteams (www.swarmteams.com) technology platform. Swarmteams enables biological style peer-peer group interaction based on the Bioteams model (www.bioteams.com) described in the book BIOTEAMS by Ken Thompson. (www.mkpress.com/bioteams)
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