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Inbabble interviews Swarmteams
18 Sep 2007
Inbabble: What makes Swarmteams unique?
Thompson: Firstly, I think our positioning is very interesting. “Group messaging” is a key element of what we do but we are not a group messaging system (nor a group texting system). We are a multi-channel community engagement system. Secondly, our customers are not individual users but the enterprises and organizations who sponsor and re-brand swarms for their communities to use. So we are not competing with our customers (or their brands) for the attention of their end-users, which I think also differentiates us. Thirdly, I guess, at the core of Swarmteams is some really interesting intellectual property which is patent-pending in both the US and EU, which also makes us that bit different.
PART 1:
Interview: Ken Thompson of Swarmteams about ants, bees, and mobile group communication
PART 2:
Interview: Swarmteams’ Ken Thompson on multi-channel mobile communities
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